No big trucks for little roads: American OEMs say EU is blocking imports

Andrew Puzder, US ambassador to the EU, told the FT that tariffs and non‑tariff barriers are an issue in trade relations.

The EU recognizes US car standards under their trade agreement.

Transport & Environment reported almost 5,000 Ram pickups were imported into the EU in 2023.

EU vehicle sales topped 10.5 million in 2023, but pickup sales were only about 7,000—full‑size pickups remain a niche.

Germany bought 3,291 pickups in 2023; the article also references a possible Japanese government order for Ford F‑150 and notes Matt Blunt heads the American Automotive Policy Council.