Peak UHT Milk: When Consumers Rewrite Recipes - Tekedia

Peak Milk promoted an Alfredo pasta recipe using Peak UHT Full Cream Milk, but the Facebook reaction was far from straightforward.

Users questioned whether the dish fit local culture, and some challenged its authenticity.

Others raised lactose and digestion concerns, along with the cost of the ingredients.

The response shows food ads are judged not only on taste, but also on culture, health, trust, and price.