Motorola is now a tech lifestyle brand, and it has a sparkly phone to prove it

Motorola launched the Brilliant Collection, a limited-edition bundle pairing the Motorola Signature phone with Moto Buds 2 Plus earbuds.

The set comes in Pantone Violet Indigo and features Swarovski crystal accents, pushing Motorola further into lifestyle-led device marketing.

In the UK, the bundle is priced at £1,200 and sold via Motorola and select retailers including John Lewis and Selfridges.

The launch highlights Motorola’s strategy of using premium fashion partnerships to differentiate its phones and accessories.