Why URL Shorteners Are Not Enough — Building Smart Link Routing Infrastructure

Traditional short links redirect all users to the same destination article states they provide the same destination and same experience for every user.

Clicks each click contains context such as user location, device type, time of access, and traffic source, four context elements are listed in the article.

Link infrastructure links can be designed as real-time decision systems that evaluate each click and decide the destination article describes links acting as real-time decision systems.

Adaptive routing routing decisions can be based on country, device type, time, and custom rules article lists these routing criteria as supported features.

Traffic control traffic can be sent to different destinations and handled differently per segment article describes sending users to different destinations and per-segment handling.