Google just broke SEO. Here’s what replaces it.

Google is rolling out AI-generated answers at the top of search results, changing how people discover brands.

On TechCrunch’s Equity podcast, Scrunch’s Matt Thompson discussed how companies can track and respond to AI-driven search visibility.

The shift reduces brands’ control over how they appear in search and challenges traditional SEO tactics.

Marketers will need new strategies to monitor brand mentions and influence discovery in AI search.