Hideo Kojima's AI Prada video prompts outcry from gamers

A Prada Mode teaser featuring Hideo Kojima and Nicholas Winding Refn sparked backlash online over AI-assisted creative elements.

Fans and gamers criticized the promo as relying on generative AI, with some calling it “AI slop.”

The reaction underscores how quickly audiences can turn on major creators when AI appears in art, fashion, or game-adjacent projects.