DeepSeek puts downward pressure on OpenAI, Anthropic, and Google pricing

DeepSeek cut V4-Pro input and output token prices by 75%, with maximum output pricing falling from $3.48 to $0.87 per million tokens.

Analysts say the move points to efficiency gains and is likely to intensify pricing pressure on major AI vendors.

The drop could accelerate declines in AI inference costs, especially for enterprise use cases where inference is a major expense.

Cheaper advanced model access may make enterprise AI deployments more affordable while squeezing rivals like OpenAI, Anthropic, and Google.