Report: Apple hit a record 49% share of global smartphone revenue for Q2

According to Counterpoint Research, Apple took 49% of global smartphone revenue in Q2, its highest level on record.

Apple’s revenue share rose 22% year over year, driven by strong premium iPhone demand and steady pricing.

The overall smartphone market grew 7% in revenue but remained weak in shipments, while Apple reached a record 21% shipment share for the quarter.

Samsung still led shipments at 23%, while Xiaomi posted the sharpest decline in shipment share.

Rising memory costs pushed many rivals to raise prices, while Apple largely held iPhone pricing steady.