New report claims App Store search suggestions and ads steered users to ‘nudify’ apps

A Tech Transparency Project report said Apple’s App Store search suggestions and sponsored results helped surface nudify apps that generate deepfake nude images.

Apple responded by removing some apps, blocking additional search terms, and contacting developers over policy concerns.

The report raises concerns that platform search and ad systems can make harmful sexual deepfake tools easier to find, especially for minors.

It also increases pressure on Apple and Google to strengthen app-store safety controls and moderation.