ChatGPT ads are now open to small businesses as OpenAI builds a full self-serve ad platform

OpenAI launched a US beta Ads Manager that lets advertisers create and manage ChatGPT campaigns directly.

The company dropped the $50,000 minimum spend from the pilot, making ChatGPT ads more accessible to small businesses.

New billing and measurement options include CPC billing, CPM billing, and conversion tracking tools such as pixels and APIs.

OpenAI is also widening access through partners including Dentsu, Omnicom, Publicis, WPP, Adobe, Criteo, Kargo, Pacvue, and StackAdapt.