Reddit Is Making Some Mobile Web Readers Log In or Use the App Instead

Reddit is testing a prompt on mobile web for some logged-out visitors, asking them to sign in or use the app to keep reading.

The company says the app offers a better, more personalized experience for users.

Some users have criticized the move as being pushed off the website.

The test could shift more traffic from the open web to Reddit’s app, where users are easier to engage and monetize.