Xbox CEO knows there's “work to do” to win players back, as Microsoft boss recommits to “core” fans

Microsoft says Xbox still has work to do to regain players, even as overall revenue grew and engagement hit record levels.

Xbox content and services revenue declined, and leadership said player and revenue growth are still below target.

The company lowered Game Pass prices and is refocusing on core fans, affordability, and a broader platform strategy.

The move signals a strategic reset after criticism that Xbox’s multiplatform push hurt console appeal and ecosystem momentum.