The Real Engine of Nigeria’s N6 Trillion Data Economy - Tekedia

Nigeria’s data economy is being driven more by attention-heavy activity than by search, with video, social media, and livestreams leading usage.

The article estimates annual telecom data value at roughly N6 trillion, based on internet traffic growth and broadband consumption patterns.

Google search plays a smaller role than platforms like YouTube, TikTok, and Instagram Reels in shaping Nigeria’s online behavior.

The finding matters for telecom strategy, platform design, and political communication because prolonged media engagement is now central to digital revenue.