MUJI's "Breathable Bicycle Helmet" for 4,990 yen

MUJI will launch a new bicycle helmet on August 19 for 4,990 yen, designed for better airflow and portability.

The helmet also aims to be kinder to hairstyles, with a magnetic buckle and a detachable visor for everyday use.

A simple 20-inch bicycle in matching colors will be sold alongside the helmet.

The move is meant to make helmets easier to adopt and improve acceptance of bike safety gear.