Amazon unveils NBA official edition for Echo Dot at 10,980 yen

Amazon Japan has started selling the NBA official edition Echo Dot for 10,980 yen.

The special Alexa speaker comes in six NBA and team-themed designs and can answer voice queries about game schedules and results.

It will also be showcased at NBA House Japan 2026, where selected contest winners will receive the device and Amazon gift cards.

The launch expands Amazon’s Echo Dot lineup with an NBA-branded model tied to sports content and fan engagement.