"Looks like Sailor Moon" Cosmetics ad using generative AI sparks controversy; manufacturer apologizes and announces ad removal

TL;DR AI
2 min readKey summary
Utena apologized after its AI-generated skincare ad and video were criticized for looking too similar to a classic anime.
The company said it would remove the official video and take down transit ads on JR Yamanote Line and Osaka Metro Midosuji Line.
The backlash highlighted growing concerns over generative AI advertising, including similarity to existing works and copyright checks.



