Benji Pulls In $6.25M Seed Round

Benji raised a $6.25 million seed round led by Preface Ventures and Atinc, with backing from several other investors.

The startup plans to expand its engineering and go-to-market teams in Chicago and New York.

It will also add more loyalty-program integrations to its universal API.

The funding should help Benji scale brand partnerships and make loyalty programs easier to connect and monetize.