Netflix Launches Free Kids Gaming App to Compete With Apple Arcade

Netflix launched Netflix Playground, a standalone kids gaming app for children eight and under.

Playground features games with characters from shows like Sesame Street and Peppa Pig with no ads or in-app purchases.

The app is included with all Netflix memberships and is available on iPhone and iPad in several countries today, with a worldwide launch on April 28.

Netflix's offering positions it as a competitor to Apple Arcade and highlights a combined streaming-plus-games option at a lower ad-supported price.