Wayfair boosts catalog accuracy and support speed with OpenAI

Wayfair integrated OpenAI models into internal systems to improve supplier support workflows and product catalog quality.

Expanded model coverage to new attributes at 70x the rate compared to the prior year.

Wayfair catalog system has run in production on more than 1 million products system classifies attributes across product classes.

Wayfair managed a controlled A/B test on attribute improvements observed increases in impressions, clicks, and page rank for treated products.

Definition agent ingests web and internal definitions to produce contextual meanings for tags provides context used to classify product attributes.