Apple's New Rainbow Pride Band Is 10 Years In the Making

Apple unveiled its 2026 Pride collection, including a Pride Edition Sport Loop, a Pride Luminance watch face, and matching iPhone and iPad wallpapers.

The Sport Loop features 11 rainbow colors and will sell for $49, with availability tied to next week’s watchOS 26.5, iOS 26.5, and iPadOS 26.5 updates.

The launch marks 10 years of Apple Pride bands and continues the company’s long-running LGBTQ+ support branding.

It also lands as Tim Cook prepares to step down, adding a leadership-transition backdrop to the release.