An AI conference现场, where I encountered a beauty giant

L'Oréal China made its debut at WAIC, unveiling generative-AI beauty advisor 3CE GENBA and a hair-and-makeup magic mirror for offline shoppers.

The company also showcased AI use cases across formulation screening, content generation, customer service, factory quality control, and employee training.

L'Oréal announced a partnership with Volcano Engine and launched a beauty-tech hackathon for young developers.

The moves highlight AI evolving from a marketing tool into core infrastructure for product, service, and organizational transformation in beauty.