Apple should just give the Neo treatment to its upcoming iPhone 18e and I’ll bite

Apple’s iPhone 18e could stand out if it leans into a playful “Neo” identity instead of looking like a muted budget flagship.

The article suggests bold colors, a smaller body, and intentional reuse of components would make the phone feel distinctive, not downgraded.

That approach could help Apple attract younger buyers, sharpen its entry-level lineup, and make cost-saving hardware reuse feel like a design choice.