Ferrari’s Controversial EV Likely To Advance Despite Launch Wobble

Ferrari unveiled its first electric vehicle, the Luce, but the launch drew sharp criticism over its design and positioning.

The reaction briefly pushed Ferrari shares down by as much as 8%, highlighting investor nerves around the move into EVs.

Analysts still believe the Luce can succeed commercially, with demand from collectors and new buyers helping support sales.

The key test is whether Ferrari can enter the luxury EV market without hurting brand appeal, resale values, or premium margins.