Google banks on AI edge to catch up to cloud rivals Amazon and Microsoft

Google is leaning on AI to make its cloud business more competitive against Amazon Web Services and Microsoft Azure.

The move is part of a broader push to close the gap in the enterprise cloud market, where Google has lagged its bigger rivals.

The story also revives scrutiny of Google’s dominance in search and digital advertising, especially around AdSense.

That antitrust backdrop makes Google’s AI strategy both a product play and a defensive move in a highly contested market.