"Web visits declined, but AI traffic surged"… ChatGPT ranks 6th worldwide

Global web visits and time spent fell overall last year, but generative AI platforms surged.

ChatGPT saw a sharp rise in visits and engagement, becoming the world’s 6th most visited website.

Gemini, DeepSeek, Claude, Grok, and Perplexity also ranked among the fastest-growing AI services.

The shift from traditional search and portals to AI assistants could reshape advertising, content, and platform competition.