Gemini may get ads soon as executives look to turn the money taps on

Google said it is open to adding ads to Gemini, reversing earlier signals that the standalone app would stay ad-free.

The company is first prioritizing ads in Google Search AI mode, but executives said Gemini could follow if the model works.

The move points to Google’s broader push to find revenue from expensive AI products, in line with industry-wide monetization efforts.