Meta Adds New Live Chat Feature to Threads for NBA Playoffs, Major Events

Meta launched Live Chats on Threads, a public group-chat feature built for real-time conversation around major events.

It debuts with the NBA Playoffs and includes countdowns, polls, live scores, and media sharing tools.

The feature is designed to boost live engagement on Threads and give Meta a stronger edge against rival social platforms.

Meta says more hosts and expanded functionality will be added later.