Zhuanzhuan Plans to Establish International Business Headquarters in Hong Kong

Chinese secondhand e-commerce platform Zhuanzhuan will base its international business headquarters in Hong Kong as it expands overseas.

The company is continuing to shift from a peer-to-peer marketplace to an inspection-based trading model to improve trust and scalability.

Zhuanzhuan has backing from major investors including Tencent, 58.com, Xiaomi-related capital, and Shunwei Capital.

The move underscores Zhuanzhuan’s push to grow beyond China and standardize recommerce globally.