AT&T Courts New Customers on a Budget with Modular Build-A-Plan

AT&T launched Build-A-Plan, a low-cost wireless option for new single-line customers starting at $15 a month.

The base plan includes unlimited talk and text, 1GB of data, and ActiveArmor, with add-ons for more data, unlimited service, hotspot access, and better video quality.

It only works with unlocked eSIM-capable phones and does not include international calling, streaming perks, or device add-ons.

The modular setup gives AT&T a more flexible budget alternative as price-conscious consumers look to pay only for the features they use.