Apple’s MacBook Neo is winning over a new generation of buyers

Apple’s MacBook Neo sold 1.1 million units in the March quarter despite only about three weeks on sale.

Strong demand in the U.S. and India suggests the $599 laptop is drawing in first-time Mac buyers and tightening supply.

Analysts say the Neo could help Apple gain share in the $400-$699 notebook segment and expand its customer base.

Rivals such as Dell may need to respond more aggressively on premium-value pricing in the low-cost laptop market.