Apple’s iPhone shipments in Latin America rise 8%, maintaining growth momentum

Apple’s iPhone shipments in Latin America rose 8% in Q1 2026, according to Counterpoint Research.

The overall smartphone market in the region grew 2% year over year.

Honor surged 75%, overtaking Apple to move up to fourth place.

Shipments and market shares also shifted for Samsung, Motorola, and Xiaomi as competition intensified.