Coca-Cola's label-free I Lohas in vending machines

Coca-Cola System will begin rolling out the label-free “I LOHAS Natural Water Label-Free” at vending machines nationwide from October.

The 540ml bottle will have a suggested retail price of 180 yen.

Until now, sales were mainly limited to case packs online, but a partial easing of rules now allows vending machine distribution.

The move should make disposal easier and support PET bottle recycling by letting consumers recycle the bottle without peeling off a label.