Google’s next smart glasses bet brings Gucci into the mix

Google and Kering, Gucci’s parent company, are partnering to develop luxury smart glasses for a 2027 launch.

The glasses are expected to run on Google’s Android XR platform and blend fashion-first design with digital features.

Planned capabilities include notifications, navigation, translation, and AI tools.

The deal could give Google a high-profile fashion partner and make smart glasses more appealing to mainstream consumers.