Amazon is adding a vertical video feed to Prime Video

Prime Video is adding a TikTok-style vertical Clips feed with short-form video snippets from its catalog.

The feed includes personalized recommendations and actions to open, rent, buy, save, or share titles.

It is launching first to select U.S. users on mobile and Fire tablets, with broader rollout planned this summer.

The feature gives Prime Video a new discovery tool to help users find and act on content faster.