Excelsior! Legend Stan Lee resurrected digitally for audiobooks and Marvel cameos

Stan Lee’s estate has partnered with ElevenLabs to recreate his voice and likeness using AI for commercial media.

The first project is a Treasure Island audiobook series, with plans for licensed marketplaces and possible digital cameo-style uses.

The deal highlights how AI is being used to monetize deceased celebrities’ voices and images at scale.

It also raises fresh questions about consent, legacy preservation, and the ethics of synthetic celebrity performances.