JD.com Rolls Out AI Virtual Try-On Feature Ahead of 618 Shopping Festival

JD.com launched an AI virtual try-on tool on product pages that lets shoppers upload photos to preview clothing fit.

The feature can show color variations and suggest outfits, and JD.com plans to expand it to more categories.

The move highlights how Chinese e-commerce platforms are using AI to improve apparel shopping, cut returns, and lift conversion ahead of the 618 sales event.