Facebook and Instagram Losing Users, with Signs Pointing to Low-Quality Feeds

Meta reported a 20 million quarter-over-quarter drop in combined daily active people across Facebook, Instagram, WhatsApp, and Messenger.

In response, it is changing Instagram and Facebook ranking rules to reduce the reach of reshared or lightly edited posts.

The company wants to surface more original content and improve feed quality.

The decline suggests users may be tiring of low-quality, ad-heavy feeds, putting pressure on Meta's core engagement systems.