TikTok’s policy for AI ads isn’t working

TikTok’s ad rules require advertisers to disclose when content is significantly generated or edited by AI.

The author found Samsung promotional videos on TikTok without AI disclosures while the same videos on YouTube included AI-use notes.

TikTok and Samsung are members of the Content Authenticity Initiative but TikTok declined to explain the missing disclosures.

Some Cazoo ads were later updated with an "advertiser labeled as AI-generated" tag that had not appeared earlier.

There is currently no reliable, scalable technology to detect AI-generated content, complicating enforcement.