‘This is fine’ artist KC Green reaches agreement with AI startup Artisan

Artist KC Green accused AI startup Artisan of using a modified version of his “This is fine” comic in bus and subway ads for its assistant Ava.

The dispute drew public criticism and possible legal action, but both sides quickly reached a settlement.

As part of the deal, Artisan removed the ads in New York and San Francisco, and Green deleted his original social media post.

The case underscores how AI companies can face backlash when marketing with recognizable artwork without permission.