At Its 10-Year Anniversary, Overwatch Leads Look Back at Highs and Lows: “When Marvel Rivals Launched, It Had a Meaningful Impact on Our Game”

On Overwatch’s 10th anniversary, Blizzard leaders looked back on a decade of setbacks, including a content drought, canceled PvE/story plans, leadership upheaval, and the 2021 workplace scandal.

Aaron Keller and Walter Kong said Blizzard chose to keep supporting the game instead of walking away, and later shifted Overwatch 2 toward a PvP-focused strategy.

They said that pivot helped Overwatch recover momentum, though the launch of Marvel Rivals also had a noticeable impact on the game’s fortunes.

The story highlights how Blizzard’s hero shooter survived major internal and market shocks to remain a live-service contender.