Why Google’s New Fitbit Air Is Making Apple and Whoop Sweat

Google launched the $99 Fitbit Air, a 12-gram screenless fitness tracker focused on core health monitoring.

It tracks heart rate, sleep, SpO2, AFib, and workouts, with up to seven days of battery life and water resistance.

Core features do not require a subscription, and the device works with the new Google Health app on Android and iOS.

Optional Gemini-powered coaching is available through a paid plan, positioning the device against premium wearables like Apple Watch and Whoop.