Amazon launches shopping support AI "Alexa for Shopping" for purchase assistance and product advice

Amazon launched Alexa for Shopping in the U.S., expanding its AI shopping help across the Amazon Shopping app, web, and Echo Show.

The assistant can answer product questions, compare items, track prices, build carts, and even handle purchases on behalf of users.

The move pushes Amazon from product recommendations toward end-to-end, agentic shopping assistance.

It could reshape how customers discover and buy products on Amazon and potentially beyond.