Airbnb co-founder taps Peter Arnell as first US chief brand architect

Joe Gebbia said Peter Arnell is joining the U.S. National Design Studio as the first U.S. chief brand architect.

The team is aiming to redesign thousands of government websites and workflows for a more consistent digital experience.

The effort focuses on faster service delivery, fewer user frustrations, and simpler navigation across federal sites.

The hire underscores a push to bring consumer-tech design and branding practices into government services.