EU Orders Google to Share Search Data in 2027, With Strict Limits on AI Training

The European Commission has finalized DMA measures requiring Google to share anonymized Search data with eligible third-party search engines and AI chatbots.

The rules take effect in January 2027 and include eligibility criteria, pricing, audits, and privacy safeguards.

Recipients are explicitly barred from using the data to train general-purpose AI models.

The EU says the move should boost competition in search and AI search tools while limiting privacy risks.