White Label Capability Framework: Brand Domain

The article covers the Brand domain in white label platforms, focusing on how vendors support branding features.

It maps branding options such as custom domains, logos, UI changes, sub-accounts, SDKs, and transactional emails to different buyer types.

The main takeaway is that many platforms advertise white label support but only offer partial branding control.

Because brand control is a key purchase criterion, buyers should verify exactly which branding features are actually included.