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Spreading Earthquake Expertise Cultivated in Japan to the World... How a Seismometer Maker Uses Its “Official Overseas Page”: Even Niche Companies Can Go Global with IT

TL;DR AI

Key summary

2 min read
  1. IMV, a seismic instrument maker based in Osaka, is using a 7-language official website and improved inquiry routing to attract overseas demand.

  2. After the Myanmar earthquake, the company saw more inquiries from abroad, especially from Thailand, through its multilingual online presence.

  3. The case shows that for niche exporters, localized information and easy contact paths can be just as important as product strength.

  4. It highlights how even small and mid-sized companies can boost global sales with multilingual web marketing and local-language support.

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