Naver Webtoon to open a relay pop-up store for popular IPs

Naver Webtoon will run a relay-style pop-up store at Yongsan I-Park Mall through December, rotating featured titles over time.

The first event runs from August 1 to 28 and is themed around 'Our Guild Idol,' with merchandise and fan events at the center.

The company plans to showcase other popular IPs such as 'With Vengeance, Scent of the Flowers' and 'S-Class Hunters I Raised' in later rounds.

The move expands Webtoon IP into offline retail and merchandise, aiming to deepen fan engagement and extend the life of its franchises.