Forget the S27 Plus: How the New Samsung Galaxy S27 Pro and Ultra Will Change Everything

Samsung’s rumored Galaxy S27 lineup could include a smaller Pro model, a 200MP main camera, and a variable-aperture Ultra.

The Ultra is also expected to use Qualcomm’s Snapdragon 8 Elite Gen 6 Pro and may keep the S Pen, reinforcing its premium focus.

To lower costs, some non-Pro models may switch to BOE OLED panels, signaling a split between premium upgrades and budget control.

The changes suggest Samsung is reshaping its flagship strategy to better compete with Apple in the high-end smartphone market.