62% of hardcore players no longer buy full-price games, survey suggests

A new survey says 62% of highly engaged gamers no longer buy full-price releases at launch.

The report finds clear generational splits in how players discover, choose, and replay games.

Gen X leans more on search and is more skeptical of AI, while Millennials prefer YouTube and Gen Z favors social media.

The findings could force publishers to rethink launch pricing and marketing, while boosting the value of live games and communities.