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Nintendo is selling the Switch 2 at a loss, so investors are asking for a hefty price hike

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Key summary

2 min read
  1. Nintendo investors are reportedly pushing for a Switch 2 price increase after the console launched at a loss.

  2. Rising component and memory costs, along with tariff risks, are squeezing hardware margins despite strong sales.

  3. The pressure puts Nintendo in a difficult spot as it tries to protect profitability without hurting demand.

  4. Any price hike could test consumer appetite and investor confidence, especially with the company still mindful of past hardware setbacks.

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